'I care deeply about this country, this company, our brands and our partners,' he added. He added: 'My time serving this country taught me the importance of accountability and the values upon which America was founded: freedom, hard work and respect from one another.' We are in the business of bringing people together over a beer,' he said in a statement. 'We never intended to be part of a discussion that divides people. On April 14, CEO Brendan Whitworth delivered an apology. However, online users slammed the ad as a pathetic attempt to right the ship that was permanently sent in the wrong direction with the Mulvaney partnership. The one-minute spot features shots of the iconic Clydesdales galloping across the country, in open fields, and past landmarks including the Lincoln Memorial and the New York City skyline. I think maybe they think that there's some sort of chance with me … But what is their goal?īud Light then released a patriotic new advertisement for Budweiser featuring its iconic Clydesdale horses, in an apparent attempt to reset following the controversy. 'I think going after a trans woman that's been doing this for like 20 years is a lot more difficult. Mulvaney has hit back at her critics over the Bud Light deal, telling Rosie O'Donnell on her podcast: 'The reason that I think I am so…I'm an easy target is because I'm so new to this. John Rich also publicly denounced the brand, saying he would be removing it from his bar in Nashville. Have a terrific day.'Ĭountry singer Travis Tritt also said he had removed all Anheuser-Busch products from his tour bus over the partnership. Several famous faces have slammed the brand for their decision, after pro-Trump Kid Rock shot the cans and commented: 'F*** Bud Light, and f*** Anheuser-Busch.
Two days later, on April 1, Mulvaney - who began transitioning to a woman in 2021 - was unveiled as a brand partner. The company has been hit with a barrage of complaints, with many customers filming themselves pouring the liquid away Last week sales of Bud Light had risen slightly, with the company seeing just a 6.7 percent dip in sales, with both their rivals seeing a huge increase of 18 percent.īud Light is the largest beer brand in the US, but their decision to work with Mulvaney has seriously affected the company.ĭuring the NCAA basketball tournament from March 18 to April 1, it was the clear leader of all Light beers, up 15 percent, according to Brewbound.īut following the Mulvaney campaign it trailed other beers by at least six percent in bars and restaurants.īetween April 2 and April 15, Beer Board says that their overall volume of sales at bars and restaurants dropped by 34.7 percent.īud Light has now declined into the fourth spot of the most popular draft beer during the second week of the controversy – losing out to Coors Light. In the week after the campaign launched, April 1, Bud Light dollar sales dipped 6 percent, as Coors Light rose 3.5 percent and Miller Lite 3.1 per cent.Īs the backlash ramped up against Anheuser-Busch, with Kid Rock opening fire on several cases of the beer, their sales dropped 17 percent in the week of April 18.īy comparison, Coors Light saw sales rise by 10.6 percent, while Miller Lite scooped up even more profit with sales rising 11.5 percent. She documented her journey on TikTok and gained millions of online followers Mulvaney (left) was sent a personalized beer can to mark 365 days since she transitioned.
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